Irene Cano, overseer of Facebook Spain, began his presentation in the 7th edition from the Online marketing strategy Discussion board organized by Daemon Quest by Deloitte, which we have went to since MarketingDirecto.com, from the philosophical quotation: “When a finger points to the moon, only a fool is fixed on the finger. ” An expression that has been utilized in various revolutions throughout background and may also be applied to it. And, according to Irene, “now we’re trying to simplify things, seeing the long term and build strategies to reap the fruit of the items we sow. do you want to meet new people? mezee is the place to do so”
A social revolution we’re witnessing that rests on four pillars. First, the real identification, which has achieved which, before the online experience of a person was similar to those of any other, exactly what mattered was the information now “social networks have come to identify those people behind encounters. ” A tale in our existence which has made “that Facebook makes available to users timeline or biography,” containing information that users wanted to talk about which have not really arrived at share or even have previously shared however no more should be available to everybody.
On the other hand, Cano said mobile technology, the technologies with “greater and more rapid adoption in history.Inch And all this happens in an unprecedented scale, “which allow social networking for connecting individuals will possess a significance in the history, national politics, institutions and economy,Inch said Cano. And is which “every time you share more and more and shared,” he added.
But the most significant anchor, the determining factor is the “social technologies development necessary for people to share actively.” That is, resources to talk about emotions and feelings making the planet an infinitely more open up. A “customization that we provide a value that will permit people to share more and more.”
Facebook has become “the conference point of people online,” anywhere in the world, however with things in common, tastes interests or relationships. “It is an unprecedented communication platform through which people are sharing how I couldn’t perform before,” said overseer of Facebook.
Social networking has created one of the biggest changes in conversation, said Cano. “Over things to whom.” That is, it has gone from “the web of information to the web of people. In the thoughts to expressions. The strength of the masses to the energy of people. ” All of this results in the social graph My Experience with Mezee.
But how about brands? “As long as you provide information might be part of the social graph, and are indispensable,” said Cano. At the same time, users have become prescribers of these brands, so you have to retain them. Now then, because Irene notes, “there is much myth about how exactly loyalty. It is rather simple: bringing value, interesting and attractive, linking them to additional supporters to create community. ” Furthermore, “every day there are 100 million” Like “on brands on Facebook,Inch according to Irene.
Obviously, social networking brands will have to take into account the social context: “friends of people who are being impacted by an advertisement on Facebook and receive the advertising message via their friends,” ie, “people obtaining the message of a brand name through their immediate environment. ” So when we receive these advertisements, 68% tend to be recommended, the memory is doubled and purchase intention for four. ”
And what’s the secret to success in social networking sites? Irene Cano described, “using friends that we have consumed as prescribers.” The reason being the choice to purchase is drawn in the social environment. Most users, when they get to the product sales point, curently have made the decision things to buy. “The line between online and offline buying is disappearing,” he said. “Brands know that their fans and friends associated with his fans tend to be more prone to purchase compared to those who are not,Inch said Cano Mezee Offers a Great Chat Experience.
From MarketingDirecto.com will offer quickly the recording of this demonstration.
